In this article, we will explain what is an online community, how they work, and show you what it takes to build your own online community, drawing on examples from successful community creators and managers who have built engaged communities around their business and brand. What is an online community? An online […]
Video content and video marketing is more than essential in the current digital world we live in. Consumers increasingly expect video content as they look for products and services, and they use video content to inform their decision-making processes and also educate themselves on the important features of a product or service. Most digital savvy […]
Social media is one of the most essential marketing channels for any business in the current day and age. In this article we will explore how to select the right social media channels, and how to best execute your social media strategy for your business online. How social media assets can help […]
Building a database of prospective and existing customers is essential to any business to succeed, especially online. In this article we will explore the ways to build a customer database as well as how to engage your database or community to keep your brand top of mind with your target audience. Why having […]
Email marketing is one of the most profitable marketing channels any business can use to engage their customers and drive revenue growth. In this article we will be exploring what is email marketing and how you can use it to grow your business’s customers and sales. What is email marketing? Email marketing […]
One of the main reasons people go online is to consume content, so if you don’t have a content marketing strategy you are not going to be able to reach the millions of people who are looking to consume content online. Having good content marketing help build your business and brand reputation online, because […]
How SEO Helps Your Business Get Exposure Online? As part of my personal contribution to an NGO, I am writing a series of educational content about digital marketing for businesses who want to go online, but don’t know where to start. This educational series is part of a course for a non-profit organisation, […]
So you want to know why having a website is essential to all businesses? As part of my personal contribution an NGO, I am writing a series of educational content about digital marketing for businesses who would like to go online, but don’t know where to start. This educational series is part of a course […]