SINGAPORE, June 23 (Bernama) — The Malaysian Global Innovation & Creativity Centre (MaGIC) is leading a delegation of Malaysian startups to the Echelon Asia Summit 2015 to showcase their products and services at one of Asia’s most anticipated tech conferences in Singapore.

This initiative by MaGIC, in partnership with e27, shows its commitment in raising the visibility of qualified and credible Malaysian startups at the ASEAN regional level while at the same time establishing Malaysia’s presence in the regional startup scene, it said in a statement.

Out of 80 applications received to join the Malaysian delegation, 15 startups of various verticals, ranging from e-commerce to hardware, have been selected based on their ideas, traction gained since launch and their readiness to expand regionally.

They will represent Malaysia with their respective booths at the first ever Malaysian Pavilion at Echelon, powered by MaGIC.

Each of the selected startups will have access to global media exposure and a private pitching session with a group of regional investors curated by e27.

In addition to these 15 startups, MaGIC also sponsored 30 startup passes for other Malaysian entrepreneurs.

MaGIC chief executive officer Cheryl Yeoh said: “This initiative by MaGIC is in line with one of our missions to develop entrepreneurs of sustainable, high growth start-ups that will make a positive impact at a regional or global scale, with over 200 Malaysians representing over 100 different startups at this regional summit.

“Our aim is to provide regional exposure to our Malaysian startups, and promote engagement and networking with regional investors. These regional ties and networks could be beneficial and pivotal to their future growth.”

Dubbed as the largest tech conference in Asia, the two-day summit beginning today will be the focal point for Asia’s technology leaders, innovative businesses, bold investors and forward-thinking industry representatives to share and leverage on future trends that are currently shaping Asia’s internet and mobile markets.

Yeoh noted that MaGIC’s collaboration with e27 for the summit is timely as “we focus on expanding our initiatives and programmes to cover ASEAN to grow more regionally focused startups in 2015.”

On Wednesday, Yeoh will take part in a fireside chat on “Forging ASEAN Ties: United We Stand”, sharing her insights and views on how global entrepreneurs should think about building ties and connections in ASEAN, what the government’s role is, and the possibilities that lie for Asia and beyond.

The 15 startups in the MaGIC delegation are 8spaces, Aztetic Sdn Bhd, Billplz, BloomThis, Crowdsourcehire, DIY Printing Supply Sdn Bhd, Eclimo Sdn Bhd, Favechic, Foodbits, Playme AR, Posto Express PLT, RecomN.com, Slurp, The Lorry and Wonderbucks Bhd.